NSAC Work: NFL

Football is more than just a game. Now, it has the chance to be more visible, intentional, and connected than ever before. Our research showed one thing clearly: the NFL already has the programs, influence, and fans. What’s missing isn’t impact, it’s clarity. Today’s fans don’t lack interest in football; they just don’t fully understand what the league stands for beyond the game. That’s where “Your Play. My Move.” comes in. By bringing together physical activity and mental wellness under one cohesive idea, this message transforms scattered efforts into a single, powerful narrative. It helps the NFL grow from a league people follow to a brand people truly feel part of. Meeting fans where they are and empowering youth to define wellness for themselves, it builds a deeper, lasting connection with the next generation. The future of the NFL isn’t just about the game. It’s about growing with the people who play and love it every day.

I contributed to the Media & Budgeting Team, keeping the team financially organized and aware of when stuff would be shown/aired either experientially, socially, streamed, or by broadcast. Our Media & Budgeting Team ensured that the team spent every dollar carefully. I also helped bring to life one of our five deliverables for our presentation, which was a custom NFL jersey that would kick off our initiative "Home is Where the Heart Is," in partnership with Big Brothers Big Sisters of America. Kids would send in their drawings, then a first and second-place winner would be chosen. First-place is a team’s home jersey, while second-place is a team’s away jersey.

It appears we’ve reached our endzone. We’re Team 218, and that was our Play. Now, how will you make your Move?

BEST COLLABORATIVE PRESENTATION PRESENTED BY OHLMANN GROUP

BEST COLLABORATIVE Q&A SESSION PRESENTED BY EXHIBIT CONCEPTS